Small Business Saturday encourages people to shop local

As the sun goes down on Black Friday shoppers, local retailers are hoping you saved enough energy and cash to shop local this weekend.

As the sun goes down on Black Friday shoppers, local retailers are hoping you saved enough energy and cash to shop local this weekend.

Small businesses often get overlooked by holiday shoppers during the Black Friday chaos. But, local retailers will get their turn during Small Business Saturday. It's a day dedicated to mom-and-pop stores.

Bargain hunters wrapped up their turkey dinners early this year and packed chain stores and malls to cash in on Black Friday deals.

Now, it's time to shop small.

"People can really take advantage of those prices at a local, not so small retailer. It's a chance to save big while they shop small," said David Perkins with Urner's.

Small Business Saturday is held the Saturday between Black Friday and Cyber Monday.

"We bring what the corporate stores can't to Bakersfield," said Chris Ludwig, who owns House of Talula in downtown Bakersfield. She says independent retailers offer a more personal shopping experience, away from the crowds at big box stores.

"We know people's names, their sizes. We try to keep it really personal," she continued.

It's one of the perks of shopping local. Kerry Ryan is the owner of Action Sports. He says he knows his customers as soon as they walk in the door.

"You go, 'Hey Jim, Hey Bill, how you doing?' We already have their best interest at heart. There's a lot of trust already in place," said Ryan.

Economists say small businesses are the backbone of our community. When you shop local, most of the money stays local.

"We sponsor a lot of local events personally. The big boxes cant do that," said Ryan.

"They're corporate. They can't sponsor every school's jog-a-thon. They don't sponsor the pie runs. We do all that," he continued.

Many small local retailers are offering special deals Saturday and are hoping you shop small during one of the busiest shopping weekends of the year.

American Express is offering customers a $25 credit if you buy from a local retailer on Saturday.

To learn how you can sign up, or to find a list of local businesses taking part in Small Business Saturday, go to

https://www.americanexpress.com/us/small-business/Shop-Small/
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